Leonidas Chocolates & Cafe

Description

At the dawn of the 21st century, Leonidas chocolates are on sale in 40 different countries in the world through a network of some 1,400 sales outlets. And the adventure continues … Today, the name Leonidas has come to stand for the quintessential Belgian chocolate. To the Belgians certainly, but also to chocolate gourmets and gourmands all over the world, who are enjoying the Belgian Leonidas chocolates across the five continents. Leonidas chocolates are on sale in 1,400 sales outlets, from Paris to Rome, from Sydney to Tokyo, from New York to Vancouver… Indeed, Leonidas chocolates are being sold everywhere; which ever country you travel to, whichever city you find yourself in, you will find a shop carrying the Leonidas emblem. Leonidas chocolates have featured in articles in some of the world's leading daily newspapers and lifestyle magazines. Leonidas wins hands down! In response to the question "What is your favourite chocolate?", most consumers said: Leonidas, the undisputed fresh Belgian chocolate. This was the outcome of the well-publicised "National Brands competition 2004" organised by the LDV advertising agency, and its partners. The basis for the competition was very simple: a list of the leading brands in each sector, from cars to washing powder was drawn up. A panel of consumers (25,252 as it happens) were then asked to express their likes and dislikes, choosing their preferred brand in each category. In the "Chocolates" category, there was only one winner: Leonidas chocolates.51.7% of consumers consider Leonidas to be and remain the most popular chocolate in Belgium. The National Brands Competition is organised every year, over the Internet, attracting an ever younger section of consumers, who clearly love Leonidas chocolates, just as much their parents do. For the first competition, held in 2003, Leonidas won the "Chocolates" category in the National Brands Competition hands down.