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Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style. Debuted during Fall 1996 New York Fashion Week, the BCBGMAXAZRIA Runway collection offers today’s woman the unique opportunity to integrate runway designs into her wardrobe, making true couture style accessible every day.