Ginger Beef Peking House

Description

Ginger Beef Express Ltd., a subsidiary of Ginger Beef Corporation (listed on the TSX Venture Exchange), franchises Chinese food establishments. These food establishments fall into one of three categories:
Full service restaurants with take-out and delivery Take-out and delivery units only Food court kiosks The full service restaurants are branded under the name, Ginger Beef Peking House, and the quick service outlets which include the take-out / delivery units and food court kiosks are branded under the name, Ginger Beef Express. Ginger Beef Express Ltd. works co-operatively with all franchisees by providing excellent training and expert advice. Its mandate is to provide detailed information and hand-holding support in order to ensure franchisee success. All franchises share the same goal of providing fresh, superior quality food along with attentive, prompt service. The company originally started out as a family business in Calgary in the mid-1980's as three brothers (Stanley, James, and Daniel Leung) capitalized on the popularity of head chef Stanley Leung's signature dish (ginger beef) by naming their new restaurant (Ginger Beef Peking House) after it. Under head chef Stanley Leung's adaptation of a traditional Northern Chinese dish to suit the Canadian palate, customer lineups stretched out the door to try this new exciting Calgary-style dish along with the other tasty offerings. What is Calgary-style Ginger Beef? Calgary-style ginger beef is a westernized version of a traditional Northern Chinese-style dish which consists of beef slices stir-fried with ginger and green onions. Since North Americans enjoy deep fried foods and sweet and sour tasting sauces, chef Leung's version consists of crispy deep fried strips of beef coated with a dark sweet and spicy sauce. It contains flavours of ginger, garlic, and mild chili peppers. Hence, the creation of Calgary-style ginger beef. Today, Calgary-style ginger beef is synonymous with Chinese food in Western Canada as various Chinese and mainstream restaurants offer a similar version of this dish on their menus. Also, ginger beef along with other popular Ginger Beef Express Ltd. dishes are available in the prepared foods departments of most major supermarket chains across Canada marketed under the manufacturing division's Ginger Beef Choice national or retailer's private label brand names.