Hallmark Card Shop

Description

Hallmark Canada has been helping Canadians with their social expression needs for over 90 years. The true heritage of Hallmark is deeply rooted in Canada. Equipped with only 125 card designs and 10 employees, the William E. Coutts Company sold greeting cards across Canada (1916 — 1931). In the 1930's Coutts determined that a close link with the Hall Brothers Company (U.S.) could strengthen his company and proposed to manufacture the Hall Brothers cards in Canada on a royalty basis.
The relationship between these two men and the companies bearing their names flourished over time, and eventually in 1948, a handshake agreement with Hall Brothers President, Joyce C. Hall, established that a 40 per cent interest in Coutts' company would be purchased. Ten years later (1958) the Hall Brothers Company purchased the remainder of Coutts' company.