La Cage aux Sports

Description

Sportscene Group Inc.. operates since 1984 the first chain of resto-bars sporting atmosphere in Quebec: La Cage aux Sports. Focused on the concept of "Sport, Gang, Fun," La Cage aux Sports is located in the province of Quebec where it has 52 schools, which receive each year nearly seven million consumers.
This network, which enjoys a strong brand, has 39 cages that the Company operates wholly owned or joint venture, along with 13 franchises. Employing a total of about 2,500 people in restaurants and at head office, La Cage aux Sports bases its financial and commercial success on three major components: a quality comparable to the best restaurant chains in its class, a marketing -class, focused on dynamic promotion of its brand and operational management of the most efficient in the industry. To support the promotion of its trademark, the Company also has activities complementary orbiting at sporting events.