Sporting Life

Description

Originally located at 2045 Yonge Street, south of Eglinton, the company's early years were devoted to building clientele for its ski equipment, running shoes, racquet sports gear and fashion apparel for sports enthusiasts. Success came as a result of the untiring commitment to customer service and the full range of product options available to help customers make more informed purchasing decisions. Twenty Nine years later, Sporting Life now has 4 locations, including its own 55,000 square-foot home at the corner of Yonge and Blythwood. Just down the road at Yonge and Roselawn is another facility that specializes in bikes and snowboards. In 1995, it established its third store in Etobicoke, a location that occupies 36,000 square-feet in Etobicoke's prestigious Sherway Gardens. Sporting Life's most recent store opened in December 2002 in downtown Collingwood, the heart of Ontario's ski country. These locations stock over 200 brand names, including fashion from Bogner, The North Face, Patagonia, Ralph Lauren, and Tommy Hilfiger, as well as equipment from Nike, Salomon, Rossignol, Burton, Specialized, Cannondale, Rollerblade, and more. Sporting Life is the single largest retailer to carry many of these lines. In 1979, the store had a staff of just fifteen; now the company consists of close to seven hundred associates